Why You Should Care About SEO
Search Engine Optimization (SEO) is the most cost efficient way to generate sustainable traffic for your website. A study done by HubSpot showed that inbound marketing (where SEO is a primary tactic) provides a much greater ROI than traditional, outbound marketing (paid advertising).
HubSpot’s study showed that inbound marketing activities resulted in a 60% lower cost per lead than outbound marketing dominated activities.
It does not matter what business you are in, your customers are turning to search engines first and often.
- 70% of prospective clients rely on “organic” search results (not paid advertising)
- 60% of organic search traffic goes to the first three results
These stats show that your business has to be appear in search results for relevant terms, and you need to appear on the first page as high as possible
SEO is an investment, not a cost. SEO is measurable and actionable
- Increased B2B sales leads by 171% per month
- Increased search impressions by 1500%
- Grew search queries by 1300%
- Clicks from search up 317%
- Increased organic search traffic by 87%
I was able to achieve these results in less than one year and I am confident that I can do the same for your business.
What is SEO (in one sentence)?
Search Engine Optimization (SEO) is a concept that is often misunderstood by very intelligent people if they have not studied online marketing in depth or actually done SEO themselves.
Search Engine Optimization (SEO for short) is the process of optimizing a website or web page through various techniques in an effort to improve it’s ranking in search engines.
For a more detailed explanation check out my recent post What is SEO in 2013?
How I Can Help Your Business Make Money with SEO
SEO is one of the many tactics which I will use to make money for your company. I am focused on developing and executing strategic online marketing plans that will increase you revenue.
I understand that SEO is not about just driving traffic to your website. It has to be the right traffic which is going to convert. Whether your goal is ecommerce, sales leads, downloads, registration or anything else, I will develop an SEO campaign that matches your goals.
I have been working in SEO for five years and have experience working in-house and as a consultant. My clients range from Y Combinator backed startups to local marriage therapists to international equipment manufacturers.