About

I’ll help grow your business by increasing your revenue through content marketing, search engine optimization (SEO), online advertising (PPC) and conversion rate optimization (CRO).

Hello, my name is Anthony Zazo and I am an entrepreneurial minded Technical Marketing Manager and Consultant with a proven track record of growing revenue, paid users and sales leads. I have over ten years of experience successfully managing marketing, projects, international teams and accounts for startups and large corporations.

Resume

Professional Experience  

Gamma Scientific Inc, San Diego, CA (Sept. 2011-Present)
Technical Marketing Manager

  • Developed strategic marketing plans, product positioning and competitive analysis for Gamma Scientific and RoadVista
  • Designed, built and managed multiple company websites
  • Planned and implemented SEO, SEM and Online Advertising (AdWords, Bing Ads, LinkedIn, Facebook, Twitter)
  • Increased B2B sales leads by 324% per month
  • Increased online conversion rate by 933% and lowered cost per conversion by 82%
  • Grew organic traffic by 310% per month and overall site traffic by 217% per month
  • Developed website content, email campaigns, sales presentations, brochures, data sheets, ads and press releases
  • Managed domestic and international trade shows, including lead generation, pr, branding and sales materials

Online Marketing Consulting (2012-Present)

  • Independent consulting focused on SEO, SEM and WordPress website design
  • Completed a consulting project for Facebook analytics startup PageLever that focused on keyword research and analysis. Jeff Widman, the founder of PageLever recommended me on LinkedIn for my work on this project.
  • Finished a project for www.loriunderwoodtherapy.com where I increased AdWords CTR by 1850%, lowered CPC by 52% and increased organic search traffic by 41% in less than one month. The business owner was so happy with the results that it has turned into a long term consulting position.

L1 Technologies Inc, San Diego, CA (Sept. 2008-Sept. 2011)
Content/Marketing Manager

  • Increased online revenue through inbound marketing, email campaigns and PPC advertising
  • Managed internal audit group and international GIS team of over twenty employees
  • Developed and implemented mobile marketing campaigns for iGolf iPhone and Android mobile apps
  • Created content, managed design and executed distribution of email marketing campaigns
  • Developed, managed and implemented corporate data acquisition projects
  • Designed improved workflows and processes to maximize employee efficiency

The Vanguard Group, Malvern, PA (Sept. 2004-Jan. 2008)
Business Development Representative, Brokerage Equity Trader, Testing Administrator

  • Facilitated the transfer of millions of dollars into Vanguard mutual funds and brokerage accounts
  • Chosen by management to work on an exclusive team which managed high priority institutional accounts
  • Managed User Acceptance Testing and QA for internal trading platforms and Vanguard.com

Education

Master of Business Administration San Diego State University
GPA: 3.9, MBA Program Valedictorian, Scholars Without Borders Honor Society

B.A. Political Science/Philosophy/Concentration in Honors Studies Villanova University
GPA: 3.5, Honors Program, Dean’s List

Coursera
Gamification- University of Pennsylvania
Startup Engineering- Stanford University

SkillShare: One Month Rails

Professional Skills Summary

Online Marketing – Product Marketing – Project Management – Advertising – Analytics – Strategy – Growth – Inbound Marketing – Content Marketing – SEO – SEM – PPC – Email Marketing – Web Design – Copy Writing – Ecommerce – Mobile

Technical Skills 

Microsoft Excel – Word – PowerPoint – HTML – CSS – WordPress – Photoshop – Basic JavaScript – Basic PHP – Basic MySQL – Basic Ruby on Rails – Google Analytics – Webmaster Tools – Adwords – MailChimp – SEOmoz – FTP – Sublime Text 2