I’ll help grow your business by increasing your revenue through content marketing, search engine optimization (SEO), online advertising (PPC) and conversion rate optimization (CRO).

Hello, my name is Anthony Zazo and I am an entrepreneurial minded Technical Marketing Manager and Consultant with a proven track record of growing revenue, paid users and sales leads. I have over ten years of experience successfully managing marketing, projects, international teams and accounts for startups and large corporations.


Professional Experience  

Gamma Scientific Inc, San Diego, CA (Sept. 2011-Present)
Technical Marketing Manager

  • Developed strategic marketing plans, product positioning and competitive analysis for Gamma Scientific and RoadVista
  • Designed, built and managed multiple company websites
  • Planned and implemented SEO, SEM and Online Advertising (AdWords, Bing Ads, LinkedIn, Facebook, Twitter)
  • Increased B2B sales leads by 324% per month
  • Increased online conversion rate by 933% and lowered cost per conversion by 82%
  • Grew organic traffic by 310% per month and overall site traffic by 217% per month
  • Developed website content, email campaigns, sales presentations, brochures, data sheets, ads and press releases
  • Managed domestic and international trade shows, including lead generation, pr, branding and sales materials

Online Marketing Consulting (2012-Present)

  • Independent consulting focused on SEO, SEM and WordPress website design
  • Completed a consulting project for Facebook analytics startup PageLever that focused on keyword research and analysis. Jeff Widman, the founder of PageLever recommended me on LinkedIn for my work on this project.
  • Finished a project for www.loriunderwoodtherapy.com where I increased AdWords CTR by 1850%, lowered CPC by 52% and increased organic search traffic by 41% in less than one month. The business owner was so happy with the results that it has turned into a long term consulting position.

L1 Technologies Inc, San Diego, CA (Sept. 2008-Sept. 2011)
Content/Marketing Manager

  • Increased online revenue through inbound marketing, email campaigns and PPC advertising
  • Managed internal audit group and international GIS team of over twenty employees
  • Developed and implemented mobile marketing campaigns for iGolf iPhone and Android mobile apps
  • Created content, managed design and executed distribution of email marketing campaigns
  • Developed, managed and implemented corporate data acquisition projects
  • Designed improved workflows and processes to maximize employee efficiency

The Vanguard Group, Malvern, PA (Sept. 2004-Jan. 2008)
Business Development Representative, Brokerage Equity Trader, Testing Administrator

  • Facilitated the transfer of millions of dollars into Vanguard mutual funds and brokerage accounts
  • Chosen by management to work on an exclusive team which managed high priority institutional accounts
  • Managed User Acceptance Testing and QA for internal trading platforms and Vanguard.com


Master of Business Administration San Diego State University
GPA: 3.9, MBA Program Valedictorian, Scholars Without Borders Honor Society

B.A. Political Science/Philosophy/Concentration in Honors Studies Villanova University
GPA: 3.5, Honors Program, Dean’s List

Gamification- University of Pennsylvania
Startup Engineering- Stanford University

SkillShare: One Month Rails

Professional Skills Summary

Online Marketing – Product Marketing – Project Management – Advertising – Analytics – Strategy – Growth – Inbound Marketing – Content Marketing – SEO – SEM – PPC – Email Marketing – Web Design – Copy Writing – Ecommerce – Mobile

Technical Skills 

Microsoft Excel – Word – PowerPoint – HTML – CSS – WordPress – Photoshop – Basic JavaScript – Basic PHP – Basic MySQL – Basic Ruby on Rails – Google Analytics – Webmaster Tools – Adwords – MailChimp – SEOmoz – FTP – Sublime Text 2